Brands need a visual language that scales, stays consistent, and is built to move. I design that language.

I’m Auke De Clerck — Visual Director and motion-first brand designer based in Antwerp, Belgium. Working independently under Atlantropa CommV, I operate end-to-end: from visual strategy and creative direction to identity systems that work across broadcast, social and digital contexts.

My background spans over 15 years at the intersection of branding and motion. I spent years in broadcast production at Sputnik Media and VRT, which means I design with content and narrative in mind — not just aesthetics. That background shapes how I approach every project: direction first, systems over isolated assets, motion as a structural decision rather than a finishing touch.

Clients include VRT NWS, Stad Antwerpen, Port of Antwerp, DPG Media, GO! Onderwijs and Nativ Food.

Interested in working together?
Inquire here.